Brand Type: Logo + Mark design
The brand design for Pristereo began as an exploration of a custom typeface based off of the letter “o”. A simple rounded form, this letter gave birth to all of the other letters of the alphabet. The Pristereo logo uses this typeface and has been refined and minimized over time into the arrangement shown above.
From this, the letter “o” became the mark for the brand, a symbol of minimal design, the basis for a larger exploration of form, and a representation of the constant evolution and refinement of a design solution.